Destin Real Estate

Successful Direct Mail Marketing Tips For Real Estate Investing

Direct mail marketing is crucial to the success of any real estate investing business.  By employing successful direct mail strategies, you will end up buying more houses and making more profits.
In this article, we explore success tips for your direct marketing campaigns.Post Cards or Letters?
Should you send letters or post cards for your direct marketing campaigns?  This is a question whose answer depends on your marketing needs.   Sometimes your training can determine the answer.
First and foremost, you MUST have leads that are targeted. The more targeted your leads are, the better the response you will get.   No matter how effective your media is, the results will always depend on how well your leads are targeted.
Probate leads are the only people that receive letters in my business.  People who have inherited property have to go through the process of probate which can take several months.   For this reason, I send them a letter every 30 days that is nice, personalized and sympathetic.  If they have not responded within this time, they are out of my mailing list.
I address the envelope with a red hand-written font and put a real stamp to all my mail.
Everyone else gets 2 post cards, spaced 30 days apart.  I always like my post cards glossy with screaming colors and a real  stamp.   I always use a mailing label with a screaming color different from the rest of the card.
For this reason, they stick out from the rest of the mail.
I prefer to get stamps and address stickers done locally.   I drop my own mail at the post office! This way, I can control when I get the highest volume of calls.  I try to drop my mail by Saturday so that most of my leads will be around Tuesday and Wednesday.Post cards
The beauty of post cards is that they are easy to manage and they are cheap.  For $200 to $300, I get around 5000 post cards.   Postage stamp is the only major cost. The address stickers cost close to nothing. And it is pretty cheap to get the stamps and address stickers done.  I get people to do this work from Craigslist. Regular letters
You will spend more money with regular letters, and you must have a reliable printer.  Alternatively, you can have a generic letter printed for you.  Since I have a good printer I prefer to print personalized letter myself.
I never have more than 100 letters at a time, so I can easily manage this. Odd-letters
I have sent yellow letters in odd-shaped yellow envelops.  They can be expensive, but they can be quite effective.  I therefore gave up on them to keep my costs down.
I have my marketing well optimized that I feel comfortable with the response I get without them.   This is not to say they were not effective – I just have enough leads that I do not find the need to use them.Call to action
A call to action is a must for every marketing piece that tells your prospects what to do next.   At the very least you must include the web address of your real estate investor website AND phone number.
About half the people will sign up from your website. These leads will be fully pre-screened and pre-negotiated. This will save you untold agony of having to repeat yourself numerous times, as well as saving you lots of time and money since you only need a few minutes of your time to know if this is a deal or not.
The other half will prefer to call – there is nothing you can do about this.
Ultimately, a well optimized direct mail marketing campaign will get more leads and profits  for your  real estate investing business.| Ultimately, as long as you can optimize your direct mail marketing campaigns, your real estate investing business will continue to get more leads and profits.}

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